SOUL OF AMERICA MEDIA KIT
As this Nielsen Report confirms, the African-American market becomes more educated & affluent each passing year. Even after the pandemic, it’s growing faster than the general market. In 3 years of printed guide maps and 27+ years on the Web, we’ve also learned that general market media campaigns are, dollar for dollar, less effective at engaging age 35+, college-educated affluent Black Travelers — our Super Niche.
No Black Travel Website brand has built more years of visitor engagement than SoulOfAmerica.com. We’re the only 4-time Black Web Award Winner for “Black Travel Content”, an award based on as many as 500,000 voters. As Black Owned media, we earned that distinction by researching, writing, photographing, updating, and expanding our content for Black Travelers.
As our About Soul Of America page reveals, since 1997, we have provided the first Web presence for tens of thousands of Black businesses and institutions and were the first to publish 10 categories of special topics valued by Black Travelers. We collected half a million bookmarks before social media took off in 2006 and issued many press releases to better earn brand trust from our visitors.
AWARDS & ACCOMPLISHMENTS
WEB
Over 150 domestic and international destinations plus Black College content.
Black Web Awards Best Site for Travel Information 2007, 2008, 2009, 2010 (last year of the award)
TV
Black Enterprise Report: Online Travel Bargains
BET Nightly News: Booking Travel Online
RADIO
XM Satellite Radio Station 169
NPR Tavis Smiley
NPR Savvy Traveler: African Slave Port Tours
MAGAZINES
Black Enterprise, Ebony, Essence, Emerge, Upscale
NEWSPAPERS
USA Today, New York Times, Washington Post, Chicago Tribune, Atlanta Journal-Constitution, Baltimore Sun, Boston Globe, Detroit Free Press, Houston Chronicle, Los Angeles Times, Oakland Tribune, Sacramento Bee, San Francisco Chronicle, Wall Street Journal, dozens of Black-owned newspapers nationwide.
In 2007 Soul Of America placed this half-page ad in Black Enterprise Magazine
ADVERTISE WITH SOULOFAMERICA
COMPELLING VALUE FOR TRAVEL ADVERTISERS
• Visitors value our Authentic Black Perspective
• 94% of our visitors are age 35+
• 89% of our visitors have College Degrees
• Many event planners use SoulOfAmerica as a planning tool
• Excellent Visitor Time-On-Site
• Opportunities for repeat engagement
• We provide evergreen content in some campaigns
TYPES OF ADVERTISERS
Destination Marketing Organizations, Airlines, Hotels, Car Renters, Theme Parks, and Luxury Travel Planners have engaged SoulOfAmerica.com visitors in their marketing campaigns.
RICH MEDIA AD SUPPORT
We can serve IAB-standard GIF, Animated GIF, and JPG ad files. Or, we can accept IAB-standard ads from your server.
SOCIAL MEDIA CAMPAIGNS
We can also post and boost ad campaigns on our social media pages at:
For $1000 or less Ads, we prefer:
