SOUL OF AMERICA Media Kit
As this Nielsen Report confirms, the educated affluent African-American market is growing faster than the general market. It requires different media approaches to cost-effectively influence. No black travel brand is more trusted than Soul Of America for our authentic comprehensive content celebrating Afrocentric perspectives of travel 365 days a year.
Since 1998, we have accumulated an 750,000 bookmarks before social media took off. We’re the only 4-time Black Web Award winner for “Black Travel”, an award based on 500,000 voters each time. Soul Of America has earned that distinction by researching, photographing, updating and expanding. As a result, lifestyle & travel editors, convention, meeting, reunion and event planners frequently consult Soul Of America for Afrocentric destination ideas.
Awards & Accomplishments
WEB
Over 138 destinations plus HBCU content.
Black Web Awards Best Site for Travel Information 2007, 2008, 2009, 2010 (last year of the award)
TV
Black Enterprise Report: Online Travel Bargains, 2005
BET Nightly News: Booking Travel Online, 2005
RADIO
XM Satellite Radio Station 169, The Power: 2002-2003, 2008
XM Satellite Radio Station 169, Mind Your Money Travel: 2009-2010
NPR Tavis Smiley: 2004 and 2006 feature stories
NPR Savvy Traveler: African Slave Port Tours, 2004
MAGAZINES & NEWSPAPERS
Black Enterprise, Ebony, Essence, Upscale, Atlanta Journal-Constitution, Baltimore Sun, Boston Globe, Chicago Tribune, Detroit Free Press, Houston Chronicle, Los Angeles Times, New York Times, Oakland Tribune, Sacramento Bee, San Francisco Chronicle, USA Today, Wall Street Journal, Washington Post
COMPELLING VALUE FOR TRAVEL ADVERTISERS
• 95% of our visitors are Age 30 or above
• 89% of our visitors have College Degrees
• We constantly add original editorials and unique photos that attract repeat visitors
• Many Black meeting, wedding and event planners see SoulOfAmerica as an indispensable tool
SAMPLING OF ADVERTISERS
American Airlines, Royal Caribbean, Amtrak, Starwood Hotels, Choice Hotels, Wyndham Hotels, Westin Hotels, Days Inn, DisneyWorld, Universal Studios
Louisiana Tourism, Maryland Tourism, Illinois Tourism, Ohio Tourism, South Carolina Tourism, Norfolk CVB, Fort Lauderdale CVB, Nashville CVB, Baltimore CVA, New Orleans TMC, Cleveland CVB, Oakland CVB, Virginia Beach CVB, Durham CVB, Atlantic City CVB, Richmond CVB, Annapolis CVB, Hilton Head-Bluffton, Gullah Sea Islands, Winston-Salem CVB
RICH MEDIA AD SUPPORT
We serve GIF, Animated GIF and JPG ads. As is common to IAB Standards, we request that motion ads complete their animation or video cycle in 10 seconds or less, non-looping. Some rich media ads require pre-campaign testing.
Ad File Sizes Supported
300×600 pixels – 150K; 728×90 pixels – 90K; 300×250 pixels – 90K; 468×60 pixels – 50K
