SOUL OF AMERICA Media Kit
As this Nielsen Report confirms, the educated affluent African-American market is growing faster than the general market. No online Black Travel brand has built more years of trust than SoulOfAmerica for our authentic content.
We’re the only 4-time Black Web Award Winner for “Black Travel”, an award based on as many as 500,000 voters. SoulOfAmerica earned that distinction by researching, photographing, updating, and expanding.
Awards & Accomplishments
Over 150 destinations plus Black College content.
Black Web Awards Best Site for Travel Information 2007, 2008, 2009, 2010 (last year of the award)
Black Enterprise Report: Online Travel Bargains
BET Nightly News: Booking Travel Online
XM Satellite Radio Station 169
NPR Tavis Smiley
NPR Savvy Traveler: African Slave Port Tours
MAGAZINES & NEWSPAPERS
Black Enterprise, Ebony, Essence, Upscale, Atlanta Journal-Constitution, Baltimore Sun, Boston Globe, Chicago Tribune, Detroit Free Press, Houston Chronicle, Los Angeles Times, New York Times, Oakland Tribune, Sacramento Bee, San Francisco Chronicle, USA Today, Wall Street Journal, and Washington Post
COMPELLING VALUE FOR TRAVEL ADVERTISERS
• 95% of our visitors are age 30+
• 89% of our visitors have College Degrees
• Many Black meeting, wedding, and event planners use SoulOfAmerica as a planning tool
SAMPLING OF ADVERTISERS
American Airlines, Royal Caribbean, Amtrak, Starwood Hotels, Choice Hotels, Wyndham Hotels, Westin Hotels, Days Inn & DisneyWorld
Louisiana Tourism, Maryland Tourism, Illinois Tourism, Ohio Tourism, South Carolina Tourism, Norfolk CVB, Fort Lauderdale CVB, Nashville CVB, Baltimore CVA, New Orleans TMC, Cleveland CVB, Oakland CVB, Virginia Beach CVB, Durham CVB, Atlantic City CVB, Richmond CVB, Annapolis CVB, Hilton Head-Bluffton, Gullah Sea Islands, Winston-Salem CVB
RICH MEDIA AD SUPPORT
We serve GIF, Animated GIF, and JPG ads common to IAB Standards.