Media Kit


Comprehensive & Trusted Black Travel Brand

SOA-Travel_Attracts_728x90, Media Kit

No other leading brand better pinpoints
African-Americans planning travel
To deliver more Impact Per Ad Dollar

As this Nielsen Report confirms, the educated affluent African-American market is growing faster than the general market. It requires different media approaches to cost-effectively influence. No black travel brand is more trusted than for our authenticity and comprehensive content celebrating Afrocentric perspectives of travel 365 days a year.

Since 1998, we have accumulated an 750,000 bookmarks before social media took off. We’re the only 4-time Black Web Award winner for “Travel”, an award based on 500,000 voters each time. has earned that distinction by researching, photographing, updating and expanding over 30,000 pages. As a result, lifestyle & travel editors, convention, meeting, reunion and event planners frequently consult for Afrocentric destination ideas.

Awards & Accomplishments

WEB, #1 Google Organic Search Result for “Black Travel” for 18 years
Black Web Awards Best Site for Travel Information 2007, 2008, 2009, 2010 (last year of the award)

Black Enterprise Report: Online Travel Bargains, 2005
BET Nightly News: Booking Travel Online, 2005

XM Satellite Radio Station 169, The Power: 2002-2003, 2008
XM Satellite Radio Station 169, Mind Your Money Travel: 2009-2010
NPR Tavis Smiley: 2004 and 2006 feature stories
NPR Savvy Traveler: African Slave Port Tours, 2004

Black Enterprise, Ebony, Essence, Upscale, Atlanta Journal-Constitution, Baltimore Sun, Boston Globe, Chicago Tribune, Detroit Free Press, Houston Chronicle, Los Angeles Times, New York Times, Oakland Tribune, Sacramento Bee, San Francisco Chronicle, USA Today, Wall Street Journal, Washington Post

• 95% of our visitors are Age 25 or above
• 89% of our visitors have College Degrees
• We constantly add original editorials and unique photos that attract repeat visitors
• Black meeting, convention and event planners see SoulOfAmerica as an indispensable tool
• SoulOfAmerica’s gravitas as Black Travel Experts can be levered for certain ad campaigns

American Airlines, Royal Caribbean, Amtrak, Starwood Hotels, Choice Hotels, Wyndham Hotels, Westin Hotels, Days Inn, DisneyWorld, Universal Studios

South Carolina Tourism, Louisiana Tourism, Maryland Tourism, Illinois Tourism, Ohio Tourism, Norfolk CVB, Nashville CVB, Baltimore CVA, New Orleans TMC, Cleveland CVB, Oakland CVB, Virginia Beach CVB, Durham CVB, Atlantic City CVB, Richmond CVB, Annapolis CVB, Hilton Head-Bluffton, Gullah Sea Islands, Fort Lauderdale CVB, Winston-Salem CVB

We serve GIF, Animated GIF, JPG, PNG and Flash ads. Flash ads must have their Weblink pre-embeded. As is common to IAB Standards, we request that motion ads complete their animation or video cycle in 10 seconds or less, non-looping. Some rich media ads require pre-campaign testing.

Ad File Sizes Supported
300×600 pixels – 150K; 728×90 pixels – 90K; 300×250 pixels – 90K; 468×60 pixels – 50K

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