Influenced by Dr. King’s 1958 book, Stride Towards Freedom, on 1 February 1960, four courageous North Carolina A&T students sat at a segregated Greensboro Woolworth lunch counter. They could have been beaten or lynched. Those student heroes were:  Franklin McClain, Ezell Blair, Jr. Joseph McNeil and David Richmond. For profiles in courage, picture this. The first sit-in students did so without police protection, financial support, or sufficient bail money. From that day forward, the Civil Rights Movement shifted into a higher gear. Days later, other North Carolina sit-ins (http://www.sitins.com) kicked off in Durham, Raleigh, Winston-Salem and Charlotte.

    As a result of the sit-ins, the Civil Rights Movement shifted from passive withdrawal (boycotts) to passive confrontation (sit-ins). Only days later it drew Rev. Jesse Jackson, a North Carolina A&T student officer, into a leadership role for the movement. The sit-in also encouraged many European American students and international clergy to support the movement. It was also the basis for founding the Student Non-violent Coordinating Committee.

    To better leverage the sit-ins in the context of the broader Civil Rights Movement, Dr. King and SCLC members met to refine their direct action strategy in support of student sit-in tactics. On 16 February 1960, Dr. King proclaimed the next major SCLC strategy in Durham, “Fill Up the Jails!” This strategy worked because heroic, well-mannered, childless and jobless college students like those four Greensboro brothers could afford to spend the night in jail for organized, non-violent disobedience against uncivil laws. The students were also friendly faces that attracted national and international supporters. Meanwhile, the SCLC and NAACP sent out the call for nationwide resources to organize sit-ins, bail students out of jail, request police protection, and invite national media coverage.

    After seeing Black college students successfully employ sit-ins in Greensboro, Winston-Salem, Durham, Raleigh and Charlotte in early February, money poured in to support sit-in projects.

    By summer 1963 most lunch counters and public facilities in the South desegregated. The Civil Rights Bill of 1964 opened even more doors.  But Greensboro also became a symbolic battleground for those who cherished the Old South. The Klu Klux Klan polarized many with defiant and violent activities in the mid-1960s and 1970s.  Unfortunately, their violence begot more violence from some students at North Carolina A&T. Fortunately, the forces for peaceful transition and progress were unstoppable.

    Unfortunately, civic leaders and philanthropists have yet to re-imagine the Woolworth Building into the world-class museum it is destined to be. In a region with a rich tradition of philanthropy across the board, why?